Food Culture & Food Truck

Seeing food trucks in our favourite spots offers a tasty, affordable alternative to our daily routines. Not only do they provide delicious meals, but they also foster a strong sense of community, becoming an integral part of the food culture and building meaningful relationships between vendors and consumers.

One of my clients approached me with a branding design project for her new food truck business. She shared a wonderful story with me about her grandfather, who owned an Opel Blitz built in 1965. She dreamed of renovating it, inspired by her uncle, who suggested transforming it into a food truck. This truck, originally used to transport food, holds many cherished stories from her grandfather's life. Hearing these stories deeply inspired me.

Before she even asked, I created some illustrations to visualize her food truck idea, hoping to inspire and motivate her. It was a small gesture, but one made with great enthusiasm and encouragement.

Opel Food Truck

Opel Food Truck - Burger

Another unique aspect of this food truck is its commitment to serving delicious, homemade burgers using recipes passed down from her mom. Additionally, the owner plans to donate 30% of the food truck's net income to uplift the lives of underprivileged communities—an ambitious and inspiring dream. I am grateful to be a part of this journey.

Update: The truck's renovation is now 80% complete, bringing us closer to seeing this dream become a reality.

Comments

I made food menu again!

I received this project from my previous employer, who had a newly opened hotel restaurant. The client wanted the food menus and other collateral designs to have a more professional and traditional approach. I researched various ideas and drew inspiration from them, eventually creating a sample menu design that the client approved. For the final design, I used the etching technique, a traditional method for creating illustrations. I was very satisfied with the results and the overall quality of the illustrations. Etching style food illustrations Finalised food menu I collaborated with my fellow designers and gathered ideas from them for the binding and cover design. We decided on a leather cover with spiral binding, which helped achieve a more traditional and professional look. The final result turned out beautifully, and the client was very pleased.

Made some food & herb illustration

Recently, my friend Andruw, a web designer based in London, UK, approached me for a new web project he received from a client. He invited me to contribute by illustrating food and herb images for his design project. With the references he provided, I found inspiration to create these artworks, which turned out successfully. Eucalyptus Illustration Coconut Illustration Arnica Flowers & Herbs Illustration Grapefruit Illustration Burseraceae Illustration Hemp Illustration Aloe Vera Illustration Lemon Illustration Peppermint Illustration I expressed my gratitude to Andruw for inviting me to contribute to his project. His encouragement to showcase the illustrations before the project's release was greatly appreciated. Overall, it was a fantastic project experience.

The Art of Food Illustration, A Behind-the-Scenes Look at My Process

I am passionate about food illustration, and my process typically begins with creating simple sketches. Each element is illustrated individually, allowing me to focus on the details and intricacies of every item. This method ensures that each component of the illustration stands out with clarity and precision. Once the individual illustrations are complete, I use Photoshop to arrange them into a cohesive and visually appealing composition. The software allows me to experiment with different layouts, ensuring that the final piece is well-balanced and aesthetically pleasing. This step is crucial in bringing the entire illustration together, highlighting the harmony between the various elements. After this composition process, I picked colours from real food images and made a colour pallet. then I started the colouring process. I had the opportunity to work on an artwork with a very tight deadline. Despite the time constraints, I managed to...

This is your food illustrator!

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